During the early part of 2003 research was conducted across a large proportion of the UK on how youth and family sport and leisure was portrayed locally. With a certain need for more positive talk and focus, coupled with an approach that needed to be non-intrusive and non-political, everyone’s a WINNER magazine was launched in the August. 4 years on the magazine continues to grow in North London & Hertfordshire and franchise opportunites are available by logging onto www.everyonesawinner.net